Sixty Six Grill & Taphouse Rebrand

The objective of this class project was to revamp the brand identity of a local business while gaining hands-on experience in brand identity design. After careful consideration, I selected Sixty Six Grill & Taphouse, which boasts multiple locations across Winston-Salem, Kernersville, and Thomasville, North Carolina. Although their existing branding was solid, I saw an opportunity to modernize it, targeting a younger demographic.

For the redesign, I opted for a vibrant and dynamic color palette that maintains the essence of the original logo's fiery theme. The chosen font is both quirky and distinctive, ensuring readability whether viewed up close or from a distance. In addition to the logo makeover, I developed supplementary business materials such as eye-catching business cards and a polished letterhead to harmonize with the overall aesthetic.